Free shipping over ₹499 · Cash on Delivery available · Farm-direct from Sojat, Rajasthan
Naturenna began with a simple conviction: the purest herbal hair care should come straight from where the plant grows, with nothing added on the way to you.
Sojat, in Rajasthan, is the undisputed henna capital of the world. Its dry heat and generations of craft produce a leaf richer in colour and strength than henna grown almost anywhere else. We were founded here in October 2020, at the source, not in a city far from the fields, but in the place the plant calls home. Sojat is to henna what Darjeeling is to tea and Champagne is to wine: the origin that sets the standard.
From the beginning, the idea was to keep the journey short. Sojat farms to your doorstep, with no intermediaries quietly blending, diluting or re-bagging along the way. What you open is what the field gave, pure, traceable and full-strength.
The herbal hair aisle is crowded with brands that say "natural" and deliver chemicals, PPD, metallic salts, fillers hiding behind a leaf on the label. Naturenna is the opposite of that. Our henna and herbal powders are single-origin, triple-sifted and batch-coded, so purity isn't a promise on the packet, it's something you can trace. And unlike the quiet pure-ingredient labels that share our provenance, we believe an origin this good deserves to be told well. Verified origin, modern warmth, that's the whole brand in four words.
That honesty is why customers stayed, why we became a consistent bestseller on Amazon and Flipkart, and why an independent national review ranked us first in its category.
Grown and sourced in Sojat, where the best henna comes from.
No PPD, ammonia or peroxide. Just the plant, safe for daily life.
Batch-coded and dated from farm to pack, purity you can verify.
Built at the source, working with the community that grows it.
Naturenna is born in Sojat with a single promise, pure herbal hair care, farm-direct, with nothing to hide.
The brand finds its audience fast, becoming a bestseller on Amazon and Flipkart with 5,000+ ratings, a #1 independent review, and delivery to 17,000+ pincodes across India.
With minimal active spend, demand kept coming on its own, repeat customers and word of mouth carried the brand while the team deepened its operating experience. Steady, organic, profitable.
Now we're investing again, sharper range, a full distribution plan across India and beyond, and the experience to build Naturenna into a brand that lasts.
An IIT Kanpur alumnus who has helped build and scale high-growth ventures. Ajay leads Naturenna's vision, brand and growth, bringing the experience of seeing how companies are built to last.
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Also from IIT Kanpur, Ankit owns the operating engine on the ground in Sojat, production, supply chain, quality and the day-to-day craft of getting pure herbs from the field to your door.
Connect on LinkedInFrom the fields of Sojat to your Sunday routine.
Single-origin henna and herbal powders, sealed at source and shipped across India.
Herbal hair tips, restock alerts and members-only offers, no clutter, just the good stuff.