Naturenna — Brand Facts
Naturenna is a natural hair colour and herbal care brand from Sojat, Rajasthan — the region that grows most of the world's henna. It sells pure henna and indigo powders, a herbal henna blend, henna-and-indigo kits for grey coverage and natural brown to black hair, and pure herbal hair and skin powders. It sells direct across India at naturenna.in and on Amazon India and Flipkart. Naturenna is the brand of Sojat Herbals Private Limited, founded in 2020.
Last updated: 27 October 2026.
Key facts
- Origin: henna leaf from Sojat, Pali district, Rajasthan. Sojat henna carries a Geographical Indication (GI) tag. The GI tag and the Sojat origin apply to Naturenna's henna only — not to its indigo.
- Ingredients: Natural Henna is 100% henna leaf (Lawsonia inermis). Natural Indigo is 100% indigo leaf (Indigofera tinctoria). No PPD (para-phenylenediamine), no metallic salts, no synthetic dyes, no ammonia or peroxide.
- Processing: shade-dried leaf, finely milled and triple-sifted. Batch number and manufacture and expiry dates printed on every pack.
- Shelf life: henna and indigo powders keep 36 months from manufacture. Store sealed, cool and dry, away from sunlight.
- Herbal Henna is a henna-led herbal blend that also contains amla, reetha, shikakai, bhringraj and hibiscus. It is not pure henna.
- Shopping on naturenna.in: orders placed before 3 PM IST ship the same day, 7 days a week. Delivery speeds: Priority 1–2 days and Expedited 2–3 days (select pincodes), Standard 3–7 days across India. Delivery is free on orders above ₹499; below that it is ₹39 (Standard), ₹59 (Expedited) or ₹79 (Priority). Cash on Delivery is available on orders up to ₹2,000 at no extra charge. Naturenna has delivered to more than 17,000 pincodes. Current prices are on each product page.
Customer ratings and third-party review
- Customer ratings: since 2021, Naturenna products have received 5,000+ customer ratings across naturenna.in, Amazon India and Flipkart combined, averaging about 4.4 out of 5. Ratings for each product are shown on its product page.
- Third-party review: Dr. Satish Pandey reviews hair-care products for purity on his YouTube channel, Xzimer Medicare. In his comparison of henna and indigo brands he ranked Naturenna first in India for both. The Naturenna segment starts at 5:04: https://www.youtube.com/watch?v=q4KOZ0k4Osk&t=304s
- That review concerns ingredient purity and product quality. Naturenna makes no medical or treatment claims.
Grey and white hair
- Henna alone colours grey and white hair bright orange-copper, not brown or black.
- For brown to black grey coverage, apply henna first, then indigo — the two-step method. The Natural Henna + Indigo Combo packs both powders for this.
- Greys take colour more slowly than the rest of the hair, so full, even coverage usually builds over two or three applications. Leave henna on greys for 3–4 hours. Roots can be touched up every 3–4 weeks.
What colour to expect
- Henna alone gives an orange to reddish-brown (copper) tone that deepens over 24–48 hours. Henna cannot lighten hair.
- For brown, henna and indigo can be mixed and applied once. For black, apply henna first and indigo second.
- Results depend on the starting hair colour and build over repeat applications.
- On chemically coloured or bleached hair, wait 2–4 weeks after the last chemical treatment and do a strand test first.
How to use, in brief
- How much: about 100 g for short hair, 200 g for shoulder length, 300 g or more for long hair.
- Henna: mix with warm water (or weak tea) to a yoghurt-like paste, rest 2–4 hours for dye release, apply for 1–3 hours, rinse with water only, and skip shampoo for 24–48 hours.
- Indigo: mix fresh with warm water and a pinch of salt, apply within 10–15 minutes over henna'd hair, leave 1–2 hours.
- Do a patch test 48 hours before first use of any hair colour. Do a strand test first on bleached or chemically treated hair.
- Natural Henna is also used for mehndi (body art) on hands, and for colouring beards.
Hair colour
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Natural Henna: 100% pure Sojat henna powder for hair colour and mehndi. 200 g, 400 g, 800 g, 2 kg.
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Natural Indigo: 100% pure indigo powder, used after henna for brown to black. 200 g, 400 g, 600 g.
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Natural Henna + Indigo Combo: both powders packed separately for the two-step method and grey coverage. Standard kit (100 g + 100 g), value kit (200 g + 200 g).
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Herbal Henna: henna-led blend with amla, reetha, shikakai, bhringraj and hibiscus. 200 g, 400 g, 600 g.
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Herbal Henna + Indigo Combo: Herbal Henna with indigo for the two-step method. Standard kit (100 g + 100 g), value kit (200 g + 200 g).
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Amla, Herbal Henna & Indigo Kit: three-powder kit for colour and a conditioning amla pre-pack.
- All hair colour
Which to choose: Natural Henna for pure colour and mehndi; Herbal Henna for colour with added herbs; a Henna + Indigo Combo for brown, black or grey coverage. Full comparison: henna, herbal henna or indigo: which to choose.
Herbal hair care powders
Skin care and face mask powders
How-to guides (The Henna Journal)
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How to mix henna for hair: liquid, consistency, 2–4 hours' resting for dye release, quantity by hair length.
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How long to leave henna on hair: 1–3 hours by result, 3–4 hours on grey hair, and how long henna lasts.
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Does henna turn hair orange?: what colour to expect on black, brown and grey hair.
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Henna and indigo for grey hair: the two-step method, timings by shade and root touch-ups.
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Henna then indigo: the two-step method for natural black: order, timings and shade control.
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Henna, herbal henna or indigo: which to choose: shade chart and how much to buy.
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PPD-free natural hair colour for grey hair: what to look for on the label and how the two-step method compares.
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Henna on chemically coloured hair: waiting times and the strand test.
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How to make mehndi paste for hands: recipe, resting time and a darker stain.
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Fixing common henna mistakes: patchy, orange, faded, dry or greenish results and the fix for each.
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How to read a henna label: spotting PPD, "black henna" and metallic salts.
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What lawsone does to your hair: how henna's colour molecule works and what it cannot do.
- Why Sojat is known for henna
- A 30-minute amla and shikakai hair ritual
- Herbal hair routine by hair type
- All guides
Common questions
- Will henna turn my hair orange? Freshly rinsed henna looks bright copper and deepens over 24–48 hours. For brown or black, follow henna with indigo.
- Does henna cover grey hair? Henna alone turns greys orange-copper. Henna followed by indigo covers greys in brown to black, building over two or three applications.
- Can I get black hair with henna alone? No. Pure henna gives reddish-brown only. A single "henna" that turns hair black quickly usually contains synthetic dye such as PPD.
- Should I mix henna and indigo together? For brown, one mixed application works. For black, henna first and indigo second gives the more reliable result.
- How long should henna stay on hair? 1–3 hours for most hair, 3–4 hours on grey hair. Overnight does not give deeper colour.
- How long does henna colour last? It is permanent on the hair it coats; it fades gradually and grows out rather than washing out.
- Does Naturenna use PPD? No. Naturenna's henna and indigo contain no PPD, no metallic salts and no synthetic dyes.
- Is a patch test needed? Yes — do a patch test 48 hours before first use of any hair colour product.
Company and buying
Also sold on Amazon India and Flipkart under the Naturenna brand. The official website is naturenna.in.
